Mount Sinai

Bringing digital care to the hands and hearts of New Yorkers

With a budget much smaller than market leaders, Mount Sinai needed to connect with New Yorkers and drive app downloads. To cut through, we created a distinctive animated campaign with the brand’s color palette, featuring characters mirroring NYC’s diversity. Our approach doubled monthly downloads.

Services

Expert care, always there.

Pairing Mount Sinai’s brand colors with bespoke illustrations, we created an ownable visual style that is both distinct and striking in a competitive market.

Media content

Social media

We created a video for each tool and placed them exactly where people search for answers, helping our content break through and perform well beyond benchmarks.

Outcomes

  • 2X

    Month-on-month download increase

  • 168%

    Increase in appointments booked

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