Lenny, who comes from the hard-scrabble streets of Queens, started his career in the competitive, zero-sum world of politics. His background instilled a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate!
As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues.
Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets.
His expertise in connecting with the fickle, digitally native Millennial generation has produced iconic work across both brands and non-profits, from Allstate to Kraft, to Smile Train and the LiveStrong Foundation, along with President Obama's 2008 and 2012 campaign as the youth agency of record. Additionally, he oversaw SS+K's exclusive partnership with Creative Artists Agency (CAA, the worlds largest talent and sports agency) developing CAA Marketing, a division focused on injecting brands into popular culture.
Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management for the past ten years, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective drop-out prevention organization.
He lives in Chappaqua, New York his wife Lauren and is the proud father of three daughters. He is a good skier, a passionate-but-challenged golfer, and was a really bad college ice hockey goalie.