One Family. Six really awkward moments.
Five-million views in two days.
We are all about the product we make. Everyone here signs up to develop the best work for our clients. It’s what gets us up in the morning and keeps us going when the process gets difficult. We believe that smart, creative thinking can change everything and make everyone happy.
We put a premium on strategy, for work without a strong, strategic insight is hollow and fleeting. Our Social Forces Monitor keeps track of emerging consumer truths and trends that could affect brands and causes alike. It becomes central to our briefs and guides our work.
We grew out of politics but kept the spirit of the political war room as a way to work together. Nimble, lean, fiercely integrated and healthy collaboration with our clients. The mentality that regardless of a cause or a brand there is a winner and a loser.
Today, in celebration of the 60th anniversary of the President’s Council on Fitness, Sports, & Nutrition (PCFSN), we launched the “History of Exercise” with Funny or Die.
At SS+K we work across many types of brands, but once every four years we get to tap into our political roots and take part in the election, and what an election year this is! When OUR RIGHT TO CHOOSE WHAT WE DO WITH OUR BODIES, WHO WE MARRY, HOW WE’RE SEEN IN THE WORLD and so much more is at stake, we had to do something.
“Moving Through Glass” is an augmented reality app created to provide easy and accessible help with movement. According to the National Parkinson Foundation, Parkinson’s disease is the second most common neurodegenerative disease.
Google Glass was a failure. At least, according to most people. But not for one specific group: people with Parkinson’s. They've been experimenting with new software for Glass and say that it improves the quality of their lives.
International children’s charity Smile Train has unveiled a new campaign in conjunction with agency SS+K titled “Serious Baby,” to drive awareness on the health conditions of cleft lip and palate in children — all with a light-hearted, amusing touch.
When you dig into it, there are a lot of really quirky financial terms. Coackroach Theory, Dead Cat Bounce, Bear Hug, Stalking Horse Bid… phrases we’re all surprised to learn have deeper meaning.
Our HBO GO Awkward Family Viewing campaign continues to connect with audiences around the world, earning numerous awards from Cannes, The One Show and The Andy’s, with additional show announcements to come.
The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide.
In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies broadband Internet access to low-income families. The New York shop landed the assignment after a pitch against two other undisclosed agencies.
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.
SS+K, Bully Pulpit Interactive, and Frontier Solutions have been working with the NCAA since July 2015. And in that time, we have helped their organization both understand and engage new audiences about their passion for creating opportunity for college athletes: through their commitment to academics, well-being and fairness. So when the ask came to empower female athletes in ad, we, two female creatives, were pissed.
Every year, in the window between Apple’s iPhone event and the day customers can actually buy one, tech press are given access to new devices early– as long as they agree to hold their reviews until a specific time of Apple’s choosing. Apple’s embargo strategy has a history of being choreographed to ensure exposure in the publication it feels is most important on launch day.
We just renovated our office. And guess what we did? Yep, exactly that.
We destroyed the offices. Took down walls. Put everyone in the middle of the space. Shared desks. A few meeting rooms. But mostly all open. Just right out there in the open.
The mobile web is now capable of beautiful fast interactive animation that was once only possible in desktop browsers or in native mobile applications. Since iOS 8 launched nearly 80% of smart phones support WebGL, the technology that makes this possible.
Like the Griswolds of National Lampoon's Vacation fame, my parents took me and my brother across the country in a trip complete with clunker car, and motels with vibrating beds and blinking neon lights. We hit all the national parks—the Grand Canyon, Bryce Canyon, Yellowstone, the Grand Tetons, Zion, and Yosemite. Yosemite will always be my favorite park. The Half Dome and giant sequoia grove shine bright in my memory bank. But it's the "moonbow" at Yosemite Falls that triggered this boy's imagination.
For many years we’ve been blissfully riding a personal digital media revolution. Better technology has solved more problems, enabling us to do more, consume more, and create more. The excitement and upside of new technologies and platforms has driven us to adopt them and surrender to them without considering the potential long term consequences. As a result, we are slowly approaching a digital day of reckoning, where we’ll be forced to consider the ramifications of our choices in our individual lives.
BFF TRUMP is a Facebook Messenger bot that enables people to have a 1-on-1 conversation with Trump to experience first hand his wealth of offensive and inflammatory comments. The bot was built in partnership with DEXTER and BETAWORKS.
Thermopolis is an Internet-of-Things (IoT) powered web application, for desktop and mobile, that enables SS+K’ers to check the most comfortable room in the office to work in real-time.
THERMOPOLIS also dynamically appends temperature readings to room names in Google Calendar so teams booking rooms know the climate exactly when they’re booking.
Moving Through Glass is The first-ever augmented reality application providing round-the-clock aid people living with Parkinson’s. It leverages the heads-up display, bone-inductive audio, and verbal and gestural navigation of Google Glass
Shakie is the fastest way to find and send awesome GIFs in text messages to your friends (and get some exercise while doing it). Shake to discover, or search for anything you want. Download Shakie from the App Store now!
RaceFor is a mobile application that lets you create your own virtual charity races, or complete someone else’s, anytime, anywhere. Race to raise cash for a cause, a need, or just for fun.
This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.
Wonder what a world where Donald Trump is president is like? Try talking to him directly and find out how scary that reality is.
Happy carols with cynical lyrics to help spread smiles during the holiday season.
#Seriousbaby starts a meme-based smile strike in solidarity with babies around the world
who have trouble smiling because of unrepaired cleft.
An interactive, heartwarming story of one little girl just hours before New Year’s as a way to raise donations and
get millions of people to appreciate the importance of what Smile Train does for children born with cleft.
An OOH campaign that establishes a long term platform for a large grocery delivery service.
To help students overcome their fear of student loans, we made a horror film and created
a multi-city movie release that brought them into theaters and drove them online.
The words that come from the President of the United States represent all Americans at home and abroad. So the
question isn't whether you agree with Donald Trump or not, it's whether you would let Donald Trump speak for you.
A Web Video and Print Campaign that subtly suggests the power of an iconic, 90-year old publication.
Brad advises management teams from start-ups to global brands on how to market in a social world now defined by highly networked, empowered audiences.
This is Brad’s second tour of duty with the firm. Brad originally joined SS+K in 1994 as the agency’s 9th employee. Since his return 8 years ago, Brad and his partners have generated year-over-year double-digit growth by adding notable clients including Amazon Web Services, Canyon Ranch, Comcast, Delta, E*Trade, HBO, Jet, Match, NCAA, Samsung, Starbucks, and Wells Fargo among others.
Prior to SS+K, Brad was the EVP, Executive Director of FCB’s Digital + Social Media practice and a member of the agency’s Leadership Team. Before FCB, Brad Co-founded Merkley ID, the Digital and Design unit of Merkley + Partners, an Omnicom agency. Throughout his career, Brad has held account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.
Brad is currently a Board Member of the Advertising Educational Foundation (AEF), a subsidiary of the Association of National Advertisers (ANA), and Chairman of the Digital Committee. He’s also an Agency Advisory Board member to the Internet Advertising Bureau (IAB). Business Insider recently named Brad one of the top 20 people in advertising to follow on Instagram and Digiday featured him as one of 5 advertising influencers to follow on Snapchat. Brad has spoken about the power of social media, content, and engagement as a keynote speaker at Brazil’s “Mais” Conference and the Cannes Lions Festival. He’s been recognized as one of the “Mod Men” in advertising by Departures Magazine, judged the Clio and Effie Awards, led panels for the IAB and Flipboard, written for Fast Company and Adweek and taught classes at some of the most prestigious colleges and universities in America.
Brad has been married to Caren Sinclair-Kay for nearly 17 years. He is the father of 3 children -- twin 15 year olds and an 8 year old. These are by far his greatest accomplishments.
Lenny, who comes from the hard-scrabble streets of Queens, started his career in the competitive, zero-sum world of politics. His background instilled a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate! As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues.
Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets.
His expertise in connecting with the fickle, digitally native Millennial generation has produced iconic work across both brands and non-profits, from Allstate to Kraft, to Smile Train and the LiveStrong Foundation, along with President Obama's 2008 and 2012 campaign as the youth agency of record. Additionally, he oversaw SS+K's exclusive partnership with Creative Artists Agency (CAA, the worlds largest talent and sports agency) developing CAA Marketing, a division focused on injecting brands into popular culture.
Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management for the past ten years, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective drop-out prevention organization.
He lives in Chappaqua, New York his wife Lauren and is the proud father of three daughters. He is a good skier, a passionate-but-challenged golfer, and was a really bad college ice hockey goalie.
As one of the founders of SS+K, Rob has spent over 25 years working in advertising, marketing and brand consulting. Rob has lead the firm’s work for a diverse set of clients, including HBO, The New Yorker, Starbucks, President Obama’s campaigns in both 2008 and 2012, General Electric, College Board, Mark Zuckerberg’s FWD.us, First Lady Michelle Obama’s anti-childhood obesity campaign, Let’s Move!, MSNBC, LiveStrong, Microsoft, the Bill & Melinda Gates Foundation, and many others.
In the spring of 2014, President Obama appointed Rob to the President’s Council on Fitness, Sports and Nutrition. Drew Brees and Dominique Dawes co-chair the Council. Other members include Billy Jean King, Alonzo Mourning, Jason Collins, Misty Copeland and Michelle Kwan. Rob is a member of the Council on Foreign Relations. He is a member of the New York advisory board of Enterprise Community Partners, a founding board member of Business Forward, and on the advisory boards of Hip-Hop Public Health and Share Our Strength’s No Kid Hungry campaign.
Rob taught a graduate-level course on health issue advocacy at Columbia University’s Mailman School of Public Health. He currently is on the advisory board of the Center for Health Communication at Harvard’s School of Public Health. Rob has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government. He holds a B.A. from Franklin and Marshall College, where he graduated with a double major in government and biology. At F&M, he was a four-year starting quarterback and Academic All-American. He was inducted into F&M’s Athletic Hall of Fame in 1990.
Bobby is Partner/Chief Creative Officer at SS+K. Previously he spent five years at Mother, where he worked on Dell, JCPenney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, K-Y and Rembrandt. He worked on the Target Fashion Spectacular which won a Gold Lion and was named by TED as “one of the ten ads worth spreading,” and Target’s Missoni effort, “Little Marina,” which was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on K-Y led to an increase in sales of EPT pregnancy tests.
Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid market campaign.
Bobby started his copywriting career at Wieden + Kennedy where he worked on ESPN, Sega and Brand Jordan. Highlights include having his first commercial directed by Albert Brooks, developing multiple rounds of Sports Center spots, launching ESPN’s first college network, ESPNU, and creating and developing Sega’s Beta-7 campaign, named by Advertising Age as “one of the best campaigns of the decade.”
His work has been honored by TED, the One Show, the Clios, including the Grand Clio, D&AD, Cannes, the Art Director’s Club, Advertising Age, Communication Arts, the Andy’s, and AICP.
He is a graduate of the University of Michigan, has written an unpublished novel, performed standup comedy and is currently taking banjo lessons. He loves television, Boston and Cleveland sports and celery.
Mark is a failed historian and a successful communications consultant. In the latter capacity, Mark has helped to create attention-getting, memorable campaigns for a variety of clients, including recent efforts for Delta, Wells Fargo and E*Trade. His team’s “Most Honest City in America” for Honest Tea won a Gold Lion at Cannes in 2011. ”Don’t Forget Ed,“ a campaign for the College Board during the 2012 Presidential election campaign, included The New York Times-covered installation on the National Mall featuring 857 empty desks to represent the number of high school students who drop out every hour of every school day. He led a campaign for the Environmental Defense Fund featuring Mayor John Fetterman of Braddock, PA, to pass environmental legislation in the U.S. House, and the “This is Public Health” campaign to promote awareness of public health schools. Mark’s also worked with Subway, Pfizer, Audi, US Fund for UNICEF, Time Warner and Microsoft.
Prior to starting SS+K with his friends Lenny and Rob, Mark worked at agencies you’ve probably never heard of because they were devoured by soulless holding companies years ago. During that time, he worked with American Express, American Airlines & Morgan Stanley, among others. As a communications advisor to the Russian Ministry of Privatization (GKI) in 1993, he worked on a campaign to promote economic and political reform in the former Soviet Union. A communist-affiliated newspaper outed Mark as an American spy, a charge he has yet to deny.
Kate is a Partner and Chief Operating Officer at SS+K. As COO, she’s responsible for translating SS+K’s mission into action, and generally managing the happy chaos of the agency. Among many projects at SS+K, Kate has helped to mobilize the youth vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, and advised Starbucks with their groundbreaking corporate reputation initiatives.
Along the way, she served as SS+K’s Head of Account Services and first Director of Social Media. In 2011, Kate was selected by The Impact Center as a Women’s Leadership Fellow. She sits on the Board of the City College of New York’s Branding and Integrated Communications Master’s degree program, where she has also taught.
Before joining SS+K in 2005, Kate worked through the ranks in the PR and public affairs world handling economic development for the Dutch government at Ruder Finn, helping launch Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International. Kate is a graduate of Amherst College, where she learned good English and bad French.
As a partner at SS+K, Rebecca Matovic heads up the strategy, planning, and research group for the social engagement and strategic communications firm. Since joining SS+K in 1995, Rebecca has played a vital role guiding strategic development and messaging for clients including Chevrolet, General Motors, Allstate, the Blue Cross Blue Shield Association, Citibank, and Time Warner Cable. She has also worked with issue oriented clients such as Let’s Move! (the First Lady’s anti-childhood obesity initiative), the Lance Armstrong Foundation, the Environmental Defense Fund, and the Bill & Melinda Gates Foundation.
Prior to joining SS&K, Rebecca worked at KRC Research and Consulting, a division of the Sawyer/Miller Group, where she managed research in the areas of corporate communications, marketing, public policy, and international economic development. She specialized in addressing the challenges created by rapid political, regulatory, and economic change. Corporate clients included Prudential Securities, Liberty Mutual Insurance, and NYNEX. Public policy clients included the United States Agency for International Development (USAID), George Soros’s Open Society Foundation, and the governments of Bolivia and Colombia.
Rebecca also has extensive experience in politics, having done polling for several presidential campaigns in Latin America, as well as for candidates for national, state and local offices in the United States. She holds a bachelors degree in physics from Harvard University.