Lenny, who comes from the hard-scrabble streets of Queens, started his career in the competitive, zero-sum world of politics. His background instilled a unique approach he still uses today: Define yourself. Define who you're for. Define the competition. Define the stakes. Engage, don't simply communicate!
As one of the co-founders of SS+K, his passion is developing creative solutions to guide organizations through moments of change and challenge--whether it’s re-establishing iconic brands, launching new ones, helping insurgents disrupt an existing category or helping organizations stand for important issues.
Lenny has guided relaunches of brands like Delta, Wells Fargo, Pfizer, Time Warner Cable, Travelers, Comcast and GM, while his work creating new brands for TiVO, Chevy Volt, Fresh Direct, Honest Tea, Kraft MiO and Jet.com has helped numerous Davids go up against category Goliaths in tough competitive markets.
His expertise in connecting with the fickle, digitally native Millennial generation has produced iconic work across both brands and non-profits, from Allstate to Kraft, to Smile Train and the LiveStrong Foundation, along with President Obama's 2008 and 2012 campaign as the youth agency of record. Additionally, he oversaw SS+K's exclusive partnership with Creative Artists Agency (CAA, the worlds largest talent and sports agency) developing CAA Marketing, a division focused on injecting brands into popular culture.
Lenny, a self-proclaimed recovering lawyer, has been a visiting professor at Yale School of Management for the past ten years, and sits as a National Board member of Communities in Schools (CIS), the nation's largest and most effective drop-out prevention organization.
He lives in Chappaqua, New York his wife Lauren and is the proud father of three daughters. He is a good skier, a passionate-but-challenged golfer, and was a really bad college ice hockey goalie.
As one of the founders of SS+K, Rob has spent over 25 years working in advertising, marketing and brand consulting. Rob has lead the firm’s work for a diverse set of clients, including HBO, The New Yorker, Starbucks, President Obama’s campaigns in both 2008 and 2012, General Electric, College Board, Mark Zuckerberg’s FWD.us, First Lady Michelle Obama’s anti-childhood obesity campaign, Let’s Move!, MSNBC, LiveStrong, Microsoft, the Bill & Melinda Gates Foundation, and many others.
In the spring of 2014, President Obama appointed Rob to the President’s Council on Fitness, Sports and Nutrition. Drew Brees and Dominique Dawes co-chair the Council. Other members include Billy Jean King, Alonzo Mourning, Jason Collins, Misty Copeland and Michelle Kwan. Rob is a member of the Council on Foreign Relations. He is a member of the New York advisory board of Enterprise Community Partners, a founding board member of Business Forward, and on the advisory boards of Hip-Hop Public Health and Share Our Strength’s No Kid Hungry campaign.
Rob taught a graduate-level course on health issue advocacy at Columbia University’s Mailman School of Public Health. He currently is on the advisory board of the Center for Health Communication at Harvard’s School of Public Health. Rob has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government. He holds a B.A. from Franklin and Marshall College, where he graduated with a double major in government and biology. At F&M, he was a four-year starting quarterback and All-American. He was inducted into F&M’s Athletic Hall of Fame in 1990.
Mark is a failed historian and a successful communications consultant. In the latter capacity, Mark has helped to create attention-getting, memorable campaigns for a variety of clients, including recent efforts for Delta, Wells Fargo and E*Trade. His team’s “Most Honest City in America” for Honest Tea won a Gold Lion at Cannes in 2011. ”Don’t Forget Ed,“ a campaign for the College Board during the 2012 Presidential election campaign, included The New York Times-covered installation on the National Mall featuring 857 empty desks to represent the number of high school students who drop out every hour of every school day. He led a campaign for the Environmental Defense Fund featuring Mayor John Fetterman of Braddock, PA, to pass environmental legislation in the U.S. House, and the “This is Public Health” campaign to promote awareness of public health schools. Mark’s also worked with Subway, Pfizer, Audi, US Fund for UNICEF, Time Warner and Microsoft.
Prior to starting SS+K with his friends Lenny and Rob, Mark worked at agencies you’ve probably never heard of because they were devoured by soulless holding companies years ago. During that time, he worked with American Express, American Airlines & Morgan Stanley, among others. As a communications advisor to the Russian Ministry of Privatization (GKI) in 1993, he worked on a campaign to promote economic and political reform in the former Soviet Union. A communist-affiliated newspaper outed Mark as an American spy, a charge he has yet to deny.
Kate is a Partner and Chief Operating Officer at SS+K. As COO, she’s responsible for translating SS+K’s mission into action, and generally managing the happy chaos of the agency. Among many projects at SS+K, Kate has helped to mobilize the youth vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, and advised Starbucks with their groundbreaking corporate reputation initiatives.
Along the way, she served as SS+K’s Head of Account Services and first Director of Social Media. In 2011, Kate was selected by The Impact Center as a Women’s Leadership Fellow. She sits on the Board of the City College of New York’s Branding and Integrated Communications Master’s degree program, where she has also taught.
Before joining SS+K in 2005, Kate worked through the ranks in the PR and public affairs world handling economic development for the Dutch government at Ruder Finn, helping launch Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International. Kate is a graduate of Amherst College, where she learned good English and bad French.