Rob Shepardson on Obama Marketing at IAB
SS+K’s own Rob Shepardson, recently participated in a dynamic discussion on lessons learned from the Obama campaign in social media at the Interactive Advertising Bureau [IAB] annual leadership meeting. Moderated by John Battelle, Rob joined Tom Arrix, Vice President Sales for Facebook and Andrew Mitchell, Vice President Interactive Marketing for CNN.com.
IAB’s, Tracy Keller, live blogged the conference and noted that Rob “made some great points about how what Barack Obama stood for meshed perfectly with the Social Media platform in distribution and organization.” Tracy’s posts were also featured on BusinessWeek’s Business Exchange.
Check out photos of Rob and company on Flickr.
posted 03.13.09