SS+K’s very own Mike Moffo was featured in this week’s edition of Time Magazine for the work he did on the Obama campaign that applied behavioral science to persuasion. Check it out.
Mike Moffo, who served as Barack Obama’s National Director of Special Projects, has joined SS+K as a Vice President, based in Washington, DC.
Moffo advised Obama Campaign Chairman, David Plouffe, and National Field Director, Jon Carson, on technology and served as liaison for digital marketing, social media and on-line advertising. SS+K first worked with Moffo on the youth paid media and non-traditional marketing program for Obama for America. Read more about Moffo’s new gig on Politico’s Suite Talk.
Just before the New Year, SS+K welcomed a new member to the family – Brad Kay, former Draftfcb digital executive. Brad joined our merry brand as president – the first in SS+K’s history. Check out the feature on Brad’s new gig in ADWEEK.
SS+K’s own Rob Shepardson, recently participated in a dynamic discussion on lessons learned from the Obama campaign in social media at the Interactive Advertising Bureau [IAB] annual leadership meeting. Moderated by John Battelle, Rob joined Tom Arrix, Vice President Sales for Facebook and Andrew Mitchell, Vice President Interactive Marketing for CNN.com.
IAB’s, Tracy Keller, live blogged the conference and noted that Rob “made some great points about how what Barack Obama stood for meshed perfectly with the Social Media platform in distribution and organization.” Tracy’s posts were also featured on BusinessWeek’s Business Exchange.
Check out photos of Rob and company on Flickr.
In 2008, SS+K was awarded the Gold Bulldog Award for Excellence in Media Relations and Publicity for our Four Points by Sheraton Chief Beer Officer campaign. The campaign was recently featured in Bulldog Reporter’s February e-newsletter as the PR Campaign of the Week. Check it out below to read more about what the author calls “a step-by-step recipe for effective media relations brand building.”
