How Obama Is Using the Science of Change
SS+K’s very own Mike Moffo was featured in this week’s edition of Time Magazine for the work he did on the Obama campaign that applied behavioral science to persuasion. Check it out.
SS+K’s very own Mike Moffo was featured in this week’s edition of Time Magazine for the work he did on the Obama campaign that applied behavioral science to persuasion. Check it out.
Mike Moffo, who served as Barack Obama’s National Director of Special Projects, has joined SS+K as a Vice President, based in Washington, DC.
Moffo advised Obama Campaign Chairman, David Plouffe, and National Field Director, Jon Carson, on technology and served as liaison for digital marketing, social media and on-line advertising. SS+K first worked with Moffo on the youth paid media and non-traditional marketing program for Obama for America. Read more about Moffo’s new gig on Politico’s Suite Talk.
Just before the New Year, SS+K welcomed a new member to the family – Brad Kay, former Draftfcb digital executive. Brad joined our merry brand as president – the first in SS+K’s history. Check out the feature on Brad’s new gig in ADWEEK.